Advertising spending levels and promotion policies
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Advertising spending levels and promotion policies profit potential for the application of management science by Frank Myron Bass

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Published by Institute for Research in the Behavioral, Economic and Management Sciences, Krannert Graduate School of Management, Purdue University in West Lafayette, Ind .
Written in English


  • Sales promotion.,
  • Advertising -- Management.

Book details:

Edition Notes

Bibliography: p. 21-22.

Statementby Frank M. Bass.
SeriesPaper - Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management ; no. 691, Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;, no. 691.
LC ClassificationsHD6483 .P8 No. 691, HF5438.5 .P8 No. 691
The Physical Object
Pagination22 p. ;
Number of Pages22
ID Numbers
Open LibraryOL4069925M
LC Control Number79623743

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