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Green Marketing Opportunity for Innovation by Jacquelyn A. Ottman

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Published by BookSurge Publishing .
Written in English


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Book details:

The Physical Object
Number of Pages288
ID Numbers
Open LibraryOL9865138M
ISBN 101594570787
ISBN 109781594570780

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a) Eco-labeling Eco-label is one of the important green marketing tools used on eco-friendly products. Eco- label is characterized as a tool for consumers to assist the progress of making a decision to choose eco- friendly product. It also allows them to understand how the process of products are by: 2. Written by a renowned sustainability expert, Greener Products the Making and Marketing of Sustainable Brands makes the case for why the world needs products to be made in a different, more sustainable way. The first edition of Greener Products is used by leading universities.   Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur Cited by: The New Rules of Green Marketing captures the best of Ottman's two previous groundbreaking books on green marketing and places it within a 21st Century context.

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